The engine that powers all of your marketing

Marketing automation helps you execute routine tasks across your entire customer experience without having to be hands-on.

With Klaviyo, marketing automation is driven by data from across your tech stack for a complete view of every customer. Reviews, coupons, loyalty points, in-store visits, and more can then be used to trigger, split, and personalise automations.

Your centralised growth tool

Automate messages based on customer behaviour to target the right customer, at the right time, with messages that empower them to buy.

Trigger personalised messages across channels
Automate welcome, browse abandon, and cross-sell messages—customising with conditions like number of placed orders, channel preference, and cart value.

Create unique experiences for each customer
Use customer data like location proximity and average order value to create segmented experiences that can be used in flows, campaigns, paid ads, and sign-up forms.

Get attention with one-time sends
Craft and automate campaigns, one-time sends that let customers know about the products or promotions they’ll love for holidays, product launches, and sales.


Use pre-built email automations to move customers through the funnel.


Automate text messages that reach customers right in the moments that matter.

Mobile push

Drive engagement with targeted mobile app notifications.

Start your Marketing Reach

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